AdWords is a powerful advertising engine powered by Google is based on users' searches and shows them up-to-date ads of products and services they might be interested in right now. It's also called 'a paid search'. The main advantage of this tool is a relatively low cost-per-click due to high-involved target audience.
Facebook is the most popular social network worldwide with more than 2.07 billion monthly active users. Facebook ads allow to target users based on their interests and behavioral patterns, such as monthly online spending, marital status, travelling routs, high/low personal income, comments in other groups, etc. All of the mentioned above allows to find new, unobvious target audiences and test different combinations of audiences' variables to get, finally, an optimal cost-benefit composition.
3. Native Ads
Native ads are those which look like a part of a platform they are placed on. The product and the content are merged – so users' trust to the ads is increased and the cost-per-click is decreased.
4. Mobile apps
Mobile Apps are usually advertised through Facebook as it is the biggest partner of such type of ads. And, as we have already mentioned, mobile apps represent the trendiest marketing topic.